Interstitial ads on your website could be hurting your conversions. Google penalizes sites that overuse advertising to lure consumers into opting into a sales funnel. If you did not design your own website, you are probably using a template set-up by a marketer. A majority of business owners are probably suffering from low conversions for leads due to ad problems. Learn how interstitial ads are killing your conversions and how you can fix it here.
What is an Interstitial Ad
Ad advertisement that appears in-between your website content and a user browser is called an interstitial in marketing. Some people refer to these as pop-up ads. While ads can take many forms, the majority of graphics that are placed on marketing created websites can be classified as interstitials. If you have a WordPress website, you are probably using some type of interstitial advertising.
Google Penalizes Overuse of Interstitial Ads
In late 2017, Google rolled out an update that started to penalize website owners that overuse ads for mobile users. When information is blocked by a pop-up and a user cannot continue without clicking yes, no or opt me in, Google will penalize the site.
A lot of owners of websites are under this type of penalty and do not even know it. A rankings drop for a mobile website is a clear indication of a problem. When advertising becomes intrusive, Google steps in and fixes the problem.
Lead Generation Opt-In With Pop-Ups
Almost every business owner with a website uses a form of a pop-up. Most e-mail marketing services (likely set-up by a marketing company on your behalf) relies on user opt-in through forms. Depending on your type of industry, you could be overusing interstitial advertising to reach consumers. If someone visiting your website has to click to say NO to your newsletter upon entering your website, you are likely digging your own grave.
Professional digital marketing agencies know how to avoid the latest penalties and issues. Too many business owners think its too expensive to hire a third-party company to handle marketing. It is becoming more common to have an internal employee handle Facebook lead generation, e-mail marketing and actual SEO development.
It is no wonder that if you have a business strategy like that you are likely losing money.
How to Get More Leads to Your Website
Local Growth Agency is an expert at lead generation for large and small businesses. If you have issues getting or converting leads, we will address the issue for you. Because we know what is working and what is not, we do not waste time. If you are struggling to get leads for your company, we can take over and create a working plan for you.
We help plumbing companies, real estate agents, HVAC businesses, food service and almost every other industry get and convert more customer leads online. You do not have to hire a local agency anymore. No matter where you are in the world you can hire the best people.
Stop getting penalized by Google for interstitial ads on your website. Let us help you today.