PPC when used for a small business website can get more leads. But, the type of campaign you run will determine your results. Let’s face it: anyone can buy pay-per-click ads. But, ask yourself: how many of these people are successful? The answer: very few. You likely have a lead problem that you know needs fixed. We will explain why PPC for small business websites gets more leads.
New Websites Do Not Rank Quickly
If you have a new business or website, you have work cut out for you to try to get new customers. You are already competing with more successful companies. Unless you spend a lot of money, it is very hard to compete. Waiting for SEO to kick in for a new site is the hardest thing to do for most people. While most rankings are only temporary, what you really want (and think you’re paying for) is long-term rankings.
It is not possible to rank every existing website higher. Why? Unless your company has had an SEO audit, you will never know if there is something penalizing you from ranking higher in search engines.
It is common in the lead generation industry for a company to build a new website for a client. This new website will be clean, mobile-friendly and optimized for client industries.
Warm Leads are Easier to Convert by Phone
When someone is interested in your product or service, he or she is 50 percent ready to buy. In most cases, a person just wants to verify specifics before going through with an order. The problem with most website leads is that they are just inquiries. There is no warm lead. The leads are in fact cold.
The best way to reach customers that have the intent to buy is to speak with them by telephone. Company owners often make the mistake of having just anyone answer a call that comes in from a lead website. The calls must go directly to the sales department to close the sale. Period. Never let the employee that has nothing to do take sales lead phone calls.
PPC Can Be Updated Immediately
Unlike a search engine optimization campaign, pay-per-click with Google or Bing can be adjusted on the fly. When something is not converting, the ad can be modified, changed or deleted. Phone numbers can be changed from toll-free to local very easily too.
Traditional SEO is very specific, and will require content that is fixed. This means that if articles are marketed the content must remain the same until a search engine can index it and rank it. Changing content before it is ranked will cause it never to rank!
A professional PPC campaign to generate leads for small businesses will work. A lot of things must be in place prior to beginning a campaign. Many business owners fail to understand that concept. Online ads work well when they are managed properly and constantly updated.
Get More PPC Leads for Your Website
Local Growth Agency (LGA) get results. Our team knows how to write advertisements that convert over and over again. People will call your company instead of asking only for information. We actually hire and train our employees to get the results that you demand. We know that you already have a lead generation problem or you would not be reading this text.
Call our staff today, and discuss your current lead issues. We will customize a plan that is more affordable than you are paying for with your current marketing efforts.