A small business can benefit from content marketing in 6 ways. Both new and start-up companies can get leads from new customers to expand their profits. The way that content is distributed is just as important as the content itself. When you hire an experienced digital marketing agency, you will be able to compete for hard-to-rank keywords easier. Review these benefits of content marketing for small business to understand how they help.
Best Ways to Use Content Marketing in 2019
1. Lead Generation
Regardless of the size of your company, getting fresh leads is crucial to your success. Quality content starts with great writers that understand your industry. A good piece of content can be textual or video based. It will be able to generate local leads over and over. This means that your phone will ring without having to pay high prices for leads that do not convert.
2. Build a Brand
The top brands in the world spend millions of dollars every year to get people to recognize their company. But, a small business can compete too using brand building by marketing their content. Social media platforms make a great way to share relevant content that can introduce potential buyers of products or services to your sole proprietorship or LLC.
3. Give Away a Product
People like free stuff; however, people also like to pay for it. Creating a giveaway campaign is one way to use content to collect data from consumers. When a consumer exchanges his or her data, he or she can be entered into a freebie content for your product or service. The content written and marketed to attract these consumers is a less expensive way to advertise.
4. Promote How to Videos
People love YouTube. Watching a video is a simple way that people can learn how to do something. Any business can create a how to video explaining how products or services are created. The benefits can be explained, the process can be showed, and people will remember the information easier. Content marketing strategies for 2019 must include videos.
5. Become a Local Expert
People do a lot of research now when seeking a new company to buy from. If you are the expert in your industry, you must let people know about you. By creating written, video and audio-based content, you can educate the local consumers in your area. One thing that draws in a person to make a purchase is by giving them great information. Being an expert in your industry will promote your company as the definitive resource in your local area.
6. Promote Trends
If you are an HVAC business owner, you would want homeowners to understand the benefits of new insulation practices to keep homes insulated. By having creative content created and promoted, you could reach a lot of new people who do not know about or understand 21st century insulation products. You can be in any industry and promote trends in your local neighborhood. It is the sweet spot for small businesses to compete with larger organizations.
Inexpensive Content Marketing Experts
LocalGrowth.Agency specializes in promoting the products and services of our clients. On average, marketing online with audio-visual, text and video solutions is much cheaper compared with print advertising. Paying per lead is an excellent way to maintain your budget while building up your profits during the busy or slow season.
Our team of writers, video creators and graphic design experts work very closely with company owners to develop content marketing that works in 2019. Contact us for a fast and non-obligatory quote to boost your revenues this year with inexpensive content marketing for small businesses.