A local business depending on Google Ads can make money. But, not every ad manager has successful campaigns. In order for a small business to be profitable, a constant source of customers must be found. This is easily obtained using Google ads for local businesses.
Google Ads, formerly called AdWords, is referred to by many names in the marketing industry. Some of these names include: PPC (pay-per-click), paid ads, keyword planning, responsive display ads and others. It can be confusing to a small business owner that is hoping to get more local customers.
Advertising Will Attract Local Customers Easily
One of the best things about using Google Ads to boost your sales is the expanded reach. While it is great to find people nationwide who might purchase your products, it is much simpler to generate income in your hometown.
Most companies in the United States prefer to reach consumers who live in a 10 to 30 mile radius. Even in less populated cities, a broad reach of people can be targeted using high, mid and low competition keywords.
Ads can be tailored based on the following things:
1. Zip Codes
2. IP Address
4. Custom Data
Google makes it possible to receive mobile calls, receive custom directions and other things that could lead a potential consumer to your company. A professional ad campaign can improve your daily, monthly and annual revenue when managed properly.
Can PPC Work for My Small Business
The answer is yes. In fact, data released by Google, states that for every $1 spent on advertising $2 is earned. Quick math reveals that this is a 100% increase in sales. What company would not want to have a 100% increase in revenue? To survive as a growing local company, different ways of marketing must be implemented using the latest technology to find consumers.
When promoted incorrectly, a lot of time and cash can be wasted. Some company owners, that tried to do paid marketing themselves, might have had a bad experience.
Top 5 Negative Things Said About Google Ads
1. Ads are too expensive
2. It never worked for me
3. I never sold more products
4. It is too confusing to learn
5. There is too much competition for keywords
One thing that cannot be overstated is the ability to create the correct ads. Consumers depend on search engines to provide relevant data. If you use an incorrect keyword, you might attract the wrong type of customer or none at all. This is a huge problem for small shops that do not understand the pay-per-click model.
Good Ads Are Very Affordable
Because a lot of ads can be purchased for pennies on the dollar, it is a cost-effective solution to increase small business income. Competition is based on the number of searches performed for a given keyword as well as the amount of companies bidding on the keyword at the same time. Google uses a range of metrics to help an ad manager get the best ROI (return on investment) with each keyword.
When compared to standard direct mail advertising, Google Ads is an affordable solution that can be changed or turned off at any time. If your company wants more revenue, turn on the ads. It is that simple.
Local Growth Agency will make your business compete in your hometown with ads. Our team knows which words get the best results as-well-as how often to run each ad. By incorporating text and video, you will always be promoted to the right target consumer.
Let us create and manage your local PPC campaign for an affordable price. Get your customized quote immediately online.